As digital payments evolve in the Middle East (MENA), organizations are going through digital transformation and looking for simpler, safer, and affordable ways to process payments, coupled with a change in consumer behavior in favor of paying for products and services online. Amazon Payments is at the forefront of innovation, re-imagining payments in the MENA region. At Amazon, we have a long history of providing innovative solutions for our customers. We build trusted, simple, and affordable payment experiences for our customers and solve for challenges such as increasing electronic payment coverage, increasing purchasing power at checkout, mitigating transactional risks, and offer payment insights.